DaybyDay Insurance

Reimagining insurance for people who don't live on a payslip.

Client

DaybyDay

Client

DaybyDay

Year

2025

Year

2025

Services

Product Design, UX Strategy

Services

Product Design, UX Strategy

Industry

Insurance

Industry

Insurance

DaybyDay is a mobile-first insurance platform built for freelancers and independent earners, people whose income comes from their work, not a payslip. It reframes insurance as a flexible protection experience that adapts as life and earnings change.

Problem

Insurancewasbuiltforpredictablesalaries,soitfailsthepeoplewhoneedflexibilitymost.Languageisdense,plansarerigid,andmostappsfeellikedigitalpaperwork,heavyandintimidatingforfreelancerswhoseincomeshiftsmonthtomonth.
Insurancewasbuiltforpredictablesalaries,soitfailsthepeoplewhoneedflexibilitymost.Languageisdense,plansarerigid,andmostappsfeellikedigitalpaperwork,heavyandintimidatingforfreelancerswhoseincomeshiftsmonthtomonth.
Insurancewasbuiltforpredictablesalaries,soitfailsthepeoplewhoneedflexibilitymost.Languageisdense,plansarerigid,andmostappsfeellikedigitalpaperwork,heavyandintimidatingforfreelancerswhoseincomeshiftsmonthtomonth.

Approach

Istartedwithuserinterviewsandcompetitorresearch.Aclearpatternemerged:peopledon'tbuypolicies,theybuypeaceofmind.Imappedjourneysforeverydayusers,includingfreelancers,andpinpointedthemomentswhereconfusionandanxietyspiked.
Istartedwithuserinterviewsandcompetitorresearch.Aclearpatternemerged:peopledon'tbuypolicies,theybuypeaceofmind.Imappedjourneysforeverydayusers,includingfreelancers,andpinpointedthemomentswhereconfusionandanxietyspiked.
Istartedwithuserinterviewsandcompetitorresearch.Aclearpatternemerged:peopledon'tbuypolicies,theybuypeaceofmind.Imappedjourneysforeverydayusers,includingfreelancers,andpinpointedthemomentswhereconfusionandanxietyspiked.

Solution

Theproductisorganizedaroundasimplemodel:Policiesareyourplan,Coveragesarewhatyouprotect.Jargonwasrewritteninplainlanguage,claimsweresurfacedasacoreflow,andonboardingshiftedfromeducationtoreassurance,protectionwithoutfear.
Theproductisorganizedaroundasimplemodel:Policiesareyourplan,Coveragesarewhatyouprotect.Jargonwasrewritteninplainlanguage,claimsweresurfacedasacoreflow,andonboardingshiftedfromeducationtoreassurance,protectionwithoutfear.
Theproductisorganizedaroundasimplemodel:Policiesareyourplan,Coveragesarewhatyouprotect.Jargonwasrewritteninplainlanguage,claimsweresurfacedasacoreflow,andonboardingshiftedfromeducationtoreassurance,protectionwithoutfear.

Conclusion

Ifyou'rebuildinginacomplexortrust-heavyspaceandwantittofeelclear,human,andgrounded,feelfreetoreachoutorbookashortcalltodiscussyourproject.
Ifyou'rebuildinginacomplexortrust-heavyspaceandwantittofeelclear,human,andgrounded,feelfreetoreachoutorbookashortcalltodiscussyourproject.

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